Lors du conference call d’Activision de ce 2 août, Blizzard a partagé les autres informations suivantes :
- 16,9 millions d’utilisateurs Battle.net (10 millions il y a trois mois)
- 10 millions de copies de Diablo 3 vendues (dont 1,2 million issu du pass annuel)
- Des publicités de Mists of Pandaria seront diffusées à la télé peu avant la sortie du jeu
At June 30, 2012, the worldwide subscriber base for World of Warcraft was 9.1 million, compared to a subscriber base of 10.2 million at March 31, 2012, and 11.1 million at June 30, 2011, with a greater loss of subscribers in the East than in the West for both the 3-month and 12-month periods (in which the “East” includes China, Taiwan, and Korea, and the “West” includes the regions of North America and Europe).
Contributing factors to the lower subscribers were likely the launch of Diablo III in the quarter, which provided consumers with an alternative gaming experience to World of Warcraft (although Diablo III has not yet launched in China), as well as the lack of new content patches in all geographies resulting in less overall game play. Looking forward, Blizzard Entertainment expects to release World of Warcraft: Mists of Pandaria™ on September 25, 2012, which will deliver new game content in all regions that is expected to further appeal to the gaming community (with availability in mainland China to be announced at a later date).
Activision-Blizzard : WoW perd 1,1 million d'abonnés